Google Analytics is a free service provided by Google that offers a large set of statistics for your website. Google Analytics along with AdWords and AdSense are the tools that will facilitate the path to success in the Google search engine.
Google Analytics is a very complete web analytics tool that can provide us with basic information such as the number of visitors and visits to our website, average duration of visit, the average number of pages viewed by each user, geographical reports, sociodemographic (language, location, Internet provider, mobile device...), etc.
But it also provides us with much more complex information such as the performance of our AdWords campaign, the percentage of conversions our website receives, or the behavior of users in a purchase process and the reason why users leave our site web, plus many other variables.
Google Analytics squeezes our website in such a way that with time, study and dedication we can be able to find out the failures and successes that occur every day on our website and solve them.
What is Google Analytics?
The tool allows you to keep track of websites, blogs, and social networks. Also, it offers you predetermined and customizable reports. As mentioned in Wikipedia, Analytics "offers grouped information of the traffic that reaches the websites according to the audience, the acquisition, the behavior and the conversions that are carried out on the website ". And it is that Google Analytics is the dominant tool. It offers more data and metrics than any other.
In fact, it works on elements as varied and important as the following:
- The number of visits
- The duration of the same
- Traffic sources
- The pages visited
It also acts on sections such as:
- The sections preferred by your users
- Keywords used
- Technical details of the visitor's devices.
But what really makes Analytics the most complete tool is that it is compatible with the rest of Google's tools. Thus, it is possible to combine Analytics with AdWords, Blogger, or YouTube.
In fact, all Google tools in which visits and traffic are counted can be combined and complemented with Google Analytics. Also, there are different attractive resources for Analytics available in Google Chrome. You can play with them too.