If you don’t already use social media to promote your website, you are truly missing the boat. Research shows people who use social networks to share content from other websites gets 5 times as much traffic as people who don’t.

A well-planned and executed social media strategy will give you the best opportunity to build a brand that’s synonymous with success. But just how do you go about it?

I'm going to show you how to grow your website traffic like crazy using social media. You might already have a social media strategy in place, but there's always room for improvement. Here are some tips that'll get you started...

 

Create a social media strategy

A social media strategy is an organized and holistic approach to promoting your brand on social media channels. It allows you to reach your target audience, monitor success, measure performance, identify areas for growth and provide a unified message across all platforms.

As a result, social media strategies help businesses create effective marketing content, engage with customers, and track their performance.

 

Set Goals, Priorities, and Deadlines

The first step to creating a social media strategy is to set goals and priorities. What do you want to achieve by using social media to promote your website? Is it to increase sales? To increase traffic? To increase brand awareness?

Figure out what it is you want to accomplish and set deadlines for each goal. For example, if you want to increase website sales, set a deadline of 90 days from the date you begin to measure to when you want the increase in sales to be completed. This will give you plenty of time to make other adjustments to your marketing campaign as needed.

But don’s delay in setting goals and priorities until you have a plan. You need to know what you are working towards from the very beginning. Deadlines are important.

 

Get Organized and Stay on Task

Before you can implement a social media strategy, you need to get organized. There are so many platforms to choose from, it's easy to get overwhelmed. I recommend starting by creating an editorial calendar that helps you to stay organized.

A weekly editorial calendar is great for planning content for social media. It also allows you to easily track performance over time and identify trends. When you first start using social media, it may be tempting to jump into each platform as soon as it becomes available.

The challenge here is that each platform has its own set of rules and conventions. To avoid having your brand confused with other businesses, stick to a few channels and networks. Start small and grow from there.

Choose a Platform Choosing a social media platform that aligns with your brand is the first step in creating a social media strategy. Your brand should have its own unique voice, personality, and message.

 

Find the Right Tools for the Job

Social media platforms come in different shapes and sizes, so you’ll want to choose a platform that best fits the needs of your business. The best way to choose a social media tool is by determining the kind of content you will be producing on each platform.

You might create posts on Facebook to share your latest blog post or tweet a picture from your company's Instagram account. Each platform has its own unique functions, so you'll need to determine what kind of content will work best for you and your audience.

When deciding what kind of content will be most effective, ask yourself questions like: Do I have time to create content? Will it be appropriate for my brand? Am I able to track performance on this channel? Are there any tools that are helpful in my daily routine? Does this platform align with the kind of content that my audience is looking for?

If you don’t know which kind of content will get the best results, it’s time to take a closer look at your audience. Find out what they want, what they share, and how they interact.

 

Engage with your Customers Online

There are many ways you can use social media to engage with your customers. You can ask them questions, give them valuable content, offer contests and sweepstakes, and of course, buy advertising from them.

But, don’t just ask for an email address or leave a comment on someone's Facebook wall. Ask for their real name and contact information. Let them see that you truly care by offering something valuable in return for the info you are collecting.

This will make your customer feel like you are “friending” him or her instead of treating them like faceless strangers. Don't Forget About Email Email is still one of the most powerful tools in your marketing toolbox. Don’t overlook this channel either.

Set up an autoresponder sequence that starts with a brief message about your latest blog post or news item. Then, ask them to share it with others by telling them to forward it to their friends and contacts.

This will give you another way to stay in touch and provide your audience with fresh, valuable content. You can also send messages to people who have shown interest in your products and/or services.

 

Make it Easy for Prospects to Buy

from You, It is important to have a social media presence that aligns with your brand, but don’t neglect the other half of the equation: making your social media marketing strategy easy for prospects and customers to find and buy from. You don’t want to make it too easy. People need to spend time on the site.

Otherwise, they will click away and you will lose your chance to connect. At the same time, it shouldn’t be too hard. This means that if you are using Facebook, you should have a “Like Us” button on every page. Don't leave them to wonder what the button is for.

Use Facebook for Advertising If you are looking to advertise on Facebook, there are many ways to do so. You can create an ad campaign that includes text, images, videos, links, and calls to action. You can also use promoted posts, which give you more control over your ads. Promoted posts include information like a headline, description, a call to action, and other details.

 

Measure Your Results

Don’t get stuck in the daily grind of trying new things and expecting different results. Every successful marketer I know measures their results. Not just their financial results, but also the emotional and relational results. If you are not already doing it, start measuring your results right now.

What has worked best? What hasn’t worked at all? Which channels are giving you the best results? What content types perform well? What times of day do people most often visit your site? Are they sharing any of your content? How many leads are you generating from social media sites? How many sales are you making? What is the average order size?

Don’t forget to measure what matters most: the relationships you are building with your customers. That is how you will know if all this effort is truly paying off. It’s important to remember that when it comes to social media, results happen over time.

 

Conclusion

As you can see, there is so much more to creating a social media marketing campaign than just putting up a Facebook page or a Twitter account. But, that doesn’t mean you have to be a technological genius to pull it off.

You don’t even have to be a member of these sites to get started. You simply need to understand the basics of what makes the sites work and how to create a simple but effective strategy for getting your message out. After that, it is up to you to make it happen. It is not magic. It is not mysterious. It is hard work that requires a lot of preparation, forethought, and research.

That is what I hope this information will help you with. Remember: The goal of this info is to give you a jump start. A push in the right direction. Something to get your wheels turning and get you moving down the path to riches! One of the best ways to learn how to do something is to teach yourself.

 

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