The logo is the first symbol or graphic element that potential clients or consumers associate with a company or product will see. It gives them a first impression so that it must be a good one. The goal of the logo is to connect people with the brand. There are no rules to create a good logo, and it is considered more of an art, and everything depends on the creativity and power of expression of the designer.
However, many designers have dared to give advice and compile a series of basic principles to achieve the perfect logo. Here is a summary of a few rules to get the ideal logo.
It must be versatile
You have to bear in mind that your logo will not only appear printed on paper. At present, it is going to be used in all types of media such as Website, business cards, high-resolution photographs, or even on T-shirts. Hence, it should not be too complicated. A good example of versatility is the Nike logo.
It must be easy to remember and understand
Using the right colors and shape will make your design easy to remember. Lots of feelings can be expressed through colors, and a perfect color combination will give meaning to the logo. On the other hand, the shape of the logo is also essential, if it is complicated to draw, it will be difficult for some people to remember or even understand it.
You must answer the questions, Why? Who? and What?
The logo itself does not need to answer the questions. For example, a logo for a sofa store does not have to be a sofa. However, three questions must be asked and resolved before designing the logo: why do you need it? Who is it for? And what is its purpose? It is crucial to take this into account and offer all the information to the designer if necessary.
It must be Compatible
A good logo is one that does not go out of style over time. Even if fashions change, it is a severe mistake to change your logo every year, as consumers will not associate the brand with the new logo. Some examples of logos have remained as designed years ago. One of them is the American Broadcasting Company (ABC) logo, designed by Paul Rand in 1962.
Must be able to display in black and white
That your logo follows this rule will be a good sign since it will mean that it is not complicated. A good logo doesn't need shadows or special effects. Some examples might be Nike, Coca Cola, or LG logos.
Must impress the Consumer
A company’s originality begins with its logo; hence, a good logo is essential to differentiate itself from the competition. A company logo should be the answer to the question: why am I better than the rest? If your logo stands out and impresses, you will gain respect and trust towards your brand.
It should be simple
In short, it could be said that simplicity is the golden rule for logo design. In many cases, simple things explain and contain the message better than complicated things. There are many examples of famous logos with great simplicity, such as Adidas, or IBM.