What is SEO?
Search engine optimization improves the visibility of a website in the organic results of different search engines. It is also frequently named by SEO.
The most fundamental reason SEO is necessary is to make your website more useful to both users and search engines. You may have the best piece of content, but you won’t get any search engine traffic if it is not correctly optimized for the search engine.
Although they still cannot see a web page as a human does. SEO is necessary to help search engines understand what each page is about and whether it is useful to users.
There are many rules and practices followed by the SEO, and few are found to be not right and old.
Using Google ads helps Ranking
I have seen many gurus and SEO’s(Search Engine Optimizer) think that running a PPC campaign will really help their site rank organically faster.
That’s a complete misconception, and no one has ever been able to prove their acquisition.
There is another popular myth called Google Sandbox. People believe that Google doesn’t rank a new website for a while before becoming a bit aged.
But Search Advocate of Google John Mueller said otherwise, check his tweet -
Long-form of content Ranks better
That’s a common mistake, and someway this statement is true. If the content sorts all the issues of a specific matter, that will rank better, whether it’s long or not. But most of the cases, the article which covers all the issues are longer in nature.
But if you are writing a long content with the same thing repeatedly, the chance of ranking your content is very low in SERP.
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You may read this Article where Prosper talks about Four Tips to Properly Naming Your Small Business for SEO.