Bing is a search engine that has been growing in popularity over the last few years. In fact, it is now the second most used search engine in Australia! People are often unaware of this and spend their time optimizing for Google instead. And while you are battling for a high ranking on Google, you could be losing tons of traffic to Bing. That's the last thing we want, right? To help you optimize your site for Bing, we've come up with six tips:
Tip One: Make sure that your site is mobile-friendly. The majority of searches these days are done via a smartphone. Therefore, if your website doesn't have a responsive design, you'll be missing out on a lot of organic traffic!
Tip Two: Optimize for local keywords. If your business caters to locals (for example, having a local phone number or address). Ensure that those search terms are near the top of page one when people search them by entering "in City" into Bing's search bar. For small businesses such as restaurants, this can be especially helpful in attracting new customers!
Tip Three: Write at least 1000 words per blog post so that it fulfills the searcher's intent. Bing will favor pages with more content, and it also helps to keep those searchers on your site longer. Plus with a longer blog post, you have more room for keywords!
Tip Four: Make sure that you have a great title tag and description for your website. These tags are important as they will appear in the blue text under the URL of your site during a BING search. The more detailed information you provide here, the better chance you have of ranking higher on SERPs (Search Engine Result Pages).
Tip Five: Make sure that your site has high-quality, original content. To determine whether your blog posts or website pages are valuable or spammy, Bing looks at how frequently you update them. It will be hard to rank well on the SERPs with BING search results if your website has a lot of low-quality content (or even worse - fake reviews!).
Tip Six: Use proper keywords throughout your content so that it matches what people are searching for on Bing. For example, if someone searches "best hotels," then make sure that you mention words like "hotels" and "travel."
The key thing is not just focusing on what type of words we use but rather creating an experience where our audience feels like their needs are being met through a combination of text, images, links and video content."