There’s no denying the fact that search engine optimization (SEO) has been around for over 20 years. However, as the industry evolves, there are predictions for how it will look in 2022.
Here are some of the most important SEO trends that will continue to dominate the search engine rankings in 2022. If you want to stay up to date with Google’s algorithm updates, these are the most crucial changes to look out for in the future.
Increase in ‘Direct Answers’
The increase in local search results is expected to increase. This means more ‘direct answers’ to questions like “Where can I get flowers?” and “Where do I need to go for a haircut?” This makes sense when we think about how people search. They want to find what they need without having to scroll through pages of results.
The number of direct answers will increase because Google wants to keep users satisfied with their results.
Google is likely to introduce more direct answers on SERPs as it seeks to improve the user experience on the search results pages (SERPs).
The more you are able to provide answers directly to queries in your SERP, the higher your rankings will be. This is the current trend in SEO, where people are looking for an answer straight away from the top results. So, if a user types in “What is the capital of Texas?”, they’re expecting to see the answer appear in the first few results.
Core Web Vitals are important
As Google’s core web vitals continue to rise, they are expected to continue to become even more important for SEO.
In 2022, there will be more emphasis on core web vitals, such as the speed and quality of a website, and its functionality.
Google is likely to start including metrics like speed and quality of content to determine where pages appear on the search engine results pages (SERPs). If the content on a page has too many errors, it will be penalized.
This will lower the quality of the website. On the other hand, if the site’s pages are fast and have high-quality content, it will improve the rankings. With a focus on web vitals, you’ll see less of a need to use tactics that are designed to manipulate rankings.
Quality content will still be king
Quality content is something that we’ve always seen as one of the most important factors in SEO. This will continue to be true in the future.
As long as a page contains relevant information for the user, Google will reward it with higher rankings. If a page has too much irrelevant content, the ranking of the page will drop.
Google will continue to reward high-quality content and rank pages based on the content. If the quality of content is consistent throughout the page, the site’s overall ranking will be high.
The content on your website is what will get you the rankings you want. In 2022, quality content will continue to be the most important factor for SEO.
E-A-T: Expertise, Authoritativeness, and Trustworthiness
These three factors are an important part of Google’s search algorithm. They will continue to influence the rankings of your website in the future.
Authoritativeness - This relates to the authority of your website. Authority is the trust that a person or a brand has in your site. - This relates to the authority of your website. Authority is the trust that a person or a brand has in your site.
Expertise - Your expertise on a topic is determined by how much authority you have in the field. The higher your authority, the more relevant you will be to people looking for information on the topic. - Your expertise on a topic is determined by how much authority you have in the field. The higher your authority, the more relevant you will be to people looking for information on the topic.
Trustworthiness - The more trustworthy your website, the better chance you’ll have at getting traffic from search engines. As trustworthiness improves, the rankings of your site will increase. The search engine rankings of your website will continue to rise with time.
AMP is Dying
SEO will adapt As more websites start using AMP to speed up their content, it will become less useful in the future. Google is moving towards AMP being something that users want, not something they need. It is likely that Google will move away from using AMP in its core algorithm.
In conclusion, I hope you enjoyed reading this article. I truly believe that the future of search is here. We’ve already seen the rise of voice search, conversational search, the Internet of Things (IoT), the rise of social media, AI, and machine learning.
The rise of SEO has come with the rise of all of these technologies. But, there’s still so much left to discover and learn about how these technologies can work together to shape the future of search.